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Alodia Hair Care, Rooted Revivall, Aware Hair and Chéribé will receive $50,000 each, mentorship and access to resources to help grow their businesses.
October 22, 2026
By: Lianna Albrizio
Amika welcomed its fourth Rooted in Growth cohort, which continues the brand’s investment in emerging founders shaping the future of the professional hair industry.
The 2026–2027 cohort included Alodia Hair Care, Rooted Revivall, Aware Hair and Chéribé. Through Rooted in Growth, each founder received a $50,000 grant, four months of mentorship and access to resources and relationships to help grow their business.
The evening also featured a talk with Sukiana Chancy, CEO of Topicals, and Gianne Doherty, Amika’s director of diversity, equity and inclusion and social impact, highlighting leadership, entrepreneurship and the importance of investing in the next generation of beauty founders.
Isfahan Chambers Harris, Alodia Hair Care — is a doctor and trichologist-developed hair and scalp health company transforming textured hair care through science-backed products; personalized technology; and telehealth with prescription treatments, creating a more connected and comprehensive approach to hair and scalp wellness.
Kendria Strong, Rooted Revivall — is a clinical-holistic haircare brand developing cuticle-mending peptide treatments designed to repair and strengthen damaged hair while reducing breakage and tangles.
Jade Mui-Wong & Tina Mui, Aware Hair — is a professional scalp wellness brand combining high-performance products, consultation technology, and stylist education to bring healthier scalp rituals into everyday haircare.
Salwa Petersen, Chéribé — is a luxury haircare brand blending ancient Chadian traditions with modern science to create growth-focused, curl-defining products for textured hair.
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